Plan, implement, and go to market with the sales of HMS/ISC inventory including sponsorships, displays, and hospitality packages including chalets, suites, fan hospitality, and other revenue generating opportunities.
Coordinate the delivery of all on-site sponsor and corporate customer requirements, meeting or exceeding expectations.
Assist in the planning and development of, in accordance with budget guidelines, a local and regional sales and marketing plan for event related activities at HMS. Such activities shall include, but not limited to, event sponsorships, promotional partnerships, displays, and group sales packages including chalets, suites, fan hospitality, tour buses, and other revenue generating opportunities as well as promotions, public relations, and advertising.
Develop, market, and sell premium corporate entertainment and sponsorship packages, event admissions, and on-site display areas to national, regional and local companies. Build and cultivate an ongoing “pipeline” of corporate contacts and potential sponsors. Maintain and update an accurate corporate customer database with all pertinent information.
Coordinate, implement, and manage, with the Director, the renewal process for corporate customers. Process includes, but is not limited to, development of correspondence, information included in packet, and tracking process with follow-up plan.
Coordinate and manage, all elements of pre-event corporate entertainment planning including securing all necessary support staffing on event weekends, securing source of tents, tables, chairs, decorations etc., menu distribution, selection and upgrading of decorations/ambiance in hospitality areas, in accordance with budget guidelines, etc. Communicate all appropriate requirements to support hospitality activities to various vendors, HMS staff, and Americrown.
Work with Manager, Corporate Partnerships, the assembly and distribution of corporate information packages, Fan Guides, handbooks, passes, tickets, and all other necessary information and materials to corporate customers in an accurate and timely manner.
Oversee and manage facets of corporate entertainment on race weekends. Coordinate and manage staff including interns, and volunteers, including Americrown and other vendors required to ensure that mutually agreed to, or contractually specified, obligations to the customer are performed at a level that meets or exceeds customer expectations. During race events, be available for the customers for questions, additional requests, etc.
Deliver superior customer service to ensure client satisfaction in all facets of a business relationship process from initial prospecting to fulfillment and follow up. Practice accurate and timely distribution with other departments (i.e. Operations, Americrown, ticket office, and Accounting) to ensure the fulfillment of all HMS obligations. With the Accounting Department, maintain accurate records with regards to invoicing and payment by customers.
Work to lower expenses, improve efficiencies and grow margins within the Marketing & Sales budget without sacrificing sales and customer service.
In accordance with budget guidelines, and in conjunction with other HMS departments, develop enhancements that will significantly increase the overall guest experience.
With the objective of delivering exclusive attention to, and creating a first class experience for our sponsors and partners, provide excellent customer service to our corporate customers in a manner consistent with meeting/exceeding expectations. Have an understanding and complete knowledge of all corporate customer activities prior to and during race events. Serve as a customer representative, as needed, to affect timely completion of all track obligations and to coordinate the delivery and distribution of all benefits during events.
Qualifications: The successful candidate will be creative, a self-starter, highly motivated, organized and a team player with attention to detail and demonstrated ability to multi-task. Candidate is expected to bring a positive attitude to the workplace, to be cheerful, engaging, cooperative and productive, and to perform additional duties as required for the efficient operations of the Speedway.
Four-year degree in business or communications from an accredited college/university.
Preferably 2-3 years experience in business development of an organization, preferably within sports or entertainment.
Working knowledge of word processing, spreadsheets, database programs within a windows environment.
Strong internal/external customer relations and communication skills, both written and verbal.
Basic financial skills on a task, project, and processes basis.
Consultative sales style, prospecting skills, and a desire to identify new business opportunities.
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