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Communications: Media/Public Relations Servicing
Manager of Media Relations - Martinsville Speedway (Ridgeway, VA)

 

 

 

Martinsville Speedway seeks to hire a Manager of Media Relations to lead initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events.

Essential Duties/Functions:

  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate media events at the facility and outside the facility, including publicity and promotions
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media 
  • Work in the media center and press box during event weekends 
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)
  • Establish and maintain cooperative relationships with representatives of the racing industry
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process 
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a strong desire to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences
  • Available to work non-traditional hours in conjunction with events
  • Position may require travel as needed

 

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