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Sales & Marketing: Consumer Marketing/Brand Management
Consumer Marketing Manager - Martinsville Speedway (Ridgeway, VA)

Through the leadership of the Vice President of Marketing, the Manager of Consumer Marketing will develop and execute effective advertising and promotional strategies consistent with the brand identity of Martinsville Speedway with the goal of developing the fan base, increasing renewal and retention rates and improving the consumer’s experience with Martinsville Speedway.

Specific Job Knowledge/Skills/Abilities

  • Strong organizational, creative, verbal and written communications skills
  • Develop, implement and manage e-mail communications marketing plan
  • Oversee the updating and development of the mobile app
  • Oversee the creative execution of all company collateral materials including but not limited to print and online advertising, brochures, sales materials, event collateral, signage and special projects
  • Actively contribute to staff meetings new creative ideas aimed at increasing ticket sales
  • Oversee the concept and creative execution of radio and television advertising
  • Oversee the traffic of all advertising materials
  • Develop promotional relationships with radio stations to improve on-air/in-market consumer promotions
  • Create fan development strategies throughout the calendar year
  • Support the execution of sponsor-based activation programs
  • Provide superior care and service to internal and external customers
  • Perform quality work within deadlines with or without direct supervision
  • Interact professionally with other employees, customers and vendors
  • Work effectively as a team contributor on all assignments
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Performance Measures

  • Meeting and/or exceeding ticket budget numbers
  • Assessing return on investment (ROI) for new marketing initiatives
  • Increasing percentage of renewal and retention customers
  • Acquisition of new customers/fan development

Qualifications

  • Bachelor’s Degree in Marketing, Public Relations, Sports Management or other related area
  • 3-5 years in marketing position
  • Working knowledge of PC software including: Adobe Photoshop and Microsoft Office Suite (PowerPoint, Publisher, Excel, Outlook, & Word)
  • HTML website editing experience

Special Position Requirements

  • Available to work non-traditional hours in conjunction with events
  • Position may require travel as needed

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Notification of Jobs in the Future - ISC Motorsports and its Tracks (Various Locations, US)

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