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Sales & Marketing: Marketing
Partnership & Corporate Marketing Manager - Phoenix International Raceway (Avondale, AZ)

SUMMARY

The Partnership Marketing & Insights Manager will be responsible for the day to day execution of partner marketing initiatives and in-market/industry insights. The Manager, as guided by the Director of Consumer Marketing, will perform a range of tasks to support both the partner and Phoenix International Raceway goals. These tasks include responsibility of maintaining processes and tools to enable and retain a growing, partnership marketing as well as creation and support of a range of deliverables for web, email, event and collateral campaigns.

This role is key in supporting the partner marketing organization and will report to the Director of Consumer Marketing.

PRIMARY RESPONSIBILITIES

  • Oversee delivery of sponsorship and corporate marketing obligations and maintain partner related initiatives for event weekend (on-site activation, VIP escorts, etc.)
  • Act as PIR point of contact for communication to Official Track Partners and ISC Partnership Marketing on behalf of Marketing Department and provide first class interactions that lead to increased renewal and retention of partners.
  • Ensure successful execution of joint marketing events through coordinating events, materials creation (invites, RSVP pages, web/social integration), tracking and follow up.
  • Development of new Activation Programs and opportunities for PIR Partners to work together designed to elevate the Partner’s relationship with PIR and create in-market exposure for the upcoming race weekend.
  • Creation of partner marketing guidelines, policies and approval workflows both internal and external.
  • Oversee effective brand integration for exclusive and official partners in PIR produced executions.
  • Creation of effective corporate marketing materials, i.e. recaps, presentations, sales aides, etc.
  • Provide suggestions and ideas that enhance processes, partner experience, and simplicity of operation.
  • Coordinate and produce collateral needs for the sales group, i.e. presentations, sales literature, etc.
  • Non-race track activity and sales to include participation in trade shows, events and PIR Show Car appearances and presentations, as required.
  • Assist with special projects as needed.


PERFORMANCE MEASURES

  • Meeting and/or exceeding incremental partnership activation goals.
  • Meeting and/or exceeding media value goals for primary sponsors.
  • Increasing percentage of corporate renewals.


QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Public Relations, Sports Management or other related area.
  • 3-5 years in Marketing/Sports Marketing position.
  • Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports marketing industry.
  • Strong time management and organizational skills.
  • Excellent verbal and written communication skills.
  • Proficient computer skills including knowledge of Microsoft applications and ability to quickly learn required ticketing software.
  • Competitive nature and a contagious positive attitude.
  • Willingness to participate in on-going professional training
  • Ability to work well under pressure.
  • Professional appearance and demeanor.
  • Ability to work evenings, and weekends as scheduled.

WORK REQUIREMENTS

Usual office working conditions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.

SPECIAL POSITION REQUIREMENTS

Position may require travel as needed.

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