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Communications: Communications Department Management
Director of Communications - Phoenix International Raceway (Avondale, AZ)








Company Conformance Statements

In the performance of their respective tasks and duties all employees are expected to conform to the following:

  • Perform superior care and service to internal and external customers.
  • Perform quality work with deadlines with or without direct supervision.
  • Interact professionally with other employees, customers and vendors.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Position Purpose

Develop and execute a communications strategy that maintains and enhances NASCAR’s and PIR’s respective positions in the local, regional and national entertainment landscape.

Supervisory Responsibilities

  • Communications Coordinator;
  • Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performances; rewarding and disciplining employees; addressing and resolving problems;
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

Responsibilities/Duties/Functions/Tasks

Strategic Media Relations

  • Local, regional and national industry relationships
  • Media partnership development

Publicity generation through:

Story placements in sports, business, lifestyle and community

  • Media driven events
  • Community relations initiatives
  • Website and internet communication strategies

Strategic relationship development within the industry

  • Drivers
  • Industry personalities
  • Broadcast partners
  • Sanctioning bodies

Internal Communication Initiatives

  • Staff communications development (public speaking opportunities, publishing, etc.)
  • Timely communications strategies of department initiatives and industry news to the organization

Event weekend responsibilities

  • Media Center staffing and management
  • Public Address staff management
  • Facilitate communications links with competitors, sanction bodies and PIR
  • Victory Lane

Other duties as assigned

Performance Measures

  • Individual ticket sales/ event;
  • Measurement of a “Q” rating (or similar benchmark) for the sport and PIR in the local, regional and national sports landscape;
  • Development of an exposure measurement (possibly using clipping service), similar to what is provided to sponsors assigning a value to PIR and NASCAR related publicity and exposure that is generated.

Qualifications

BA/BS in PR/Communications/Marketing or related field; 5-7 years related experience in corporate communications role; professional public relations certification preferred.

Work Requirements

Usual office working conditions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.

Special Position Requirements

  • Available to work all professional race event weekends.
  • Position may require travel as requested.

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