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Show Car Tour Marketing Internship - Watkins Glen International (Watkins Glen, NY)


  • At least 21 years of age with two years completed towards a Marketing, Communications or Sports Marketing degree.
  • Strong verbal, interpersonal, and written communication skills
  • Strong time management skills, works well under pressure.
  • Valid driver’s license (Subject to review of driving records)
  • Weekend work and some overnight travel is required
  • Be able to lift 50 pounds
  • Drive a manual transmission car
  • Comfortable driving a truck and towing a 24’ trailer
  • Outgoing and friendly attitude when interacting with fans


Spend an exciting summer marketing the 2016 Watkins Glen International race season. Selected individuals will manage a summer mobile marketing promotional campaign for all our racing events including the NASCAR Sprint Cup & Xfinity Series races.


  • Manage and facilitate the display setup at designated tour locations throughout the summer.
  • Develop and promote special tour related ticket packages and VIP fan related experiences.
  • Manage and sell WGI merchandise inventory on consignment.
  • Utilize social media to showcase your own creative ideas for tour promotion and internship experience.
  • Assist with ongoing promotions and giveaways associated with upcoming race weekends.
  • Maintenance and upkeep of the “Racing, Only Twisted Tour” truck, trailer, race car and components.
  • Assist the Marketing and Sales Department with tasks during major event weekends.

Please answer the following questions in your cover letter:

  1. When do you finish your spring semester of classes?
  2. Can you lift 50 pounds?
  3. Do you know how to drive a standard transmission vehicle or have experience driving a vehicle with a trailer attached to it?
  4. Describe your experience with social media (Facebook and Twitter).

Compensation: NYS Minimum wage and/or college credit/ avg. 40 hours per week

Starting Date: May, 2016 (depending on school schedule) One training day will take place in April/May before the internship begins.

Ending Date: August 16th, 2016

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